Marketing services for membership organisations

Membership organisations

We provide marketing related services for membership organisations and professional bodies.

Effective member-focused marketing is the key to communicating the benefits of membership. If members don't understand the key benefits and value of belonging to an organisation they won't renew. We have extensive expertise with membership organisations.

We can help an organisation gain a better understanding of its members through comprehensive insight and research activities so it can respond to its members interests, needs and priorities.

Key clients we have worked for include:

  • The Publishers Association
  • The International Publishers Association
  • The Institute for Learning (IfL)
  • British Institute of Facilities Management (BIFM)
  • 157 Group
  • Women's Leadership Network
  • biz4Biz
  • Professional Contractors Group (PCG)

We can help develop a clear and effective communication strategy to:

  • develop a clear vision and set of values for an organisation
  • define the membership benefits package
  • clearly articulate the benefits of memebership to memebers and prospective members
  • keep members regularly informed of activities and devlopements
  • develop a long-term strategy for an organisation
  • work with partners to promote an organisation
  • generate awareness amongst key stakeholder groups

Our services include:

  • marketing and communications strategy and creating communications plans
  • member case studies to articulate the benefits of membership
  • member magazine and newsletter production
  • annual reports and strategy document creation and design
  • brochure and newsletter design for print and online
  • copywriting for press releases, brochures, websites, blogs and email campaigns
  • PR and media relations
  • email marketing
  • content plans for blogs and press releases
  • articles for publication
  • Infographics
  • branding and logo design
  • website design with special member-only areas
  • SEO (Search engine optimisation)
  • Event planningand exhibition graphics
  • and much more.

We can work with and support an existing marketing team or provide a complete outsourced marketing service. In addition we have a wide range of highly qualified associates to provide complementary services such as photography and video production, print, exhibition stands and database and app designs.

To find out how we can help you call us today on 01707 392552.

Client feedback

Working with Lindsay and Tim from Howardsgate I always felt full confidence that the best results would be generated on each project, they are a safe pair of hands with impeccable attention to detail.

I have worked with them on numerous projects over the years and have learnt a lot from them. As a company with integrity and professionalism that I will definitely be working with for many more years, I would not hesitate to recommend Howardsgate to others.

Judith Cutts
Head of Marketing and Events